One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’re highlighting a different case study each day this week, continuing with FreshBooks…
Case Studies
From the book: New word of mouth case study on Potbelly
One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’re highlighting a different case study each day this week, continuing with Potbelly…
From the book: New word of mouth case study on Dell
One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’re highlighting a different case study each day this week, starting with Dell:…
New case studies from the updated edition of Andy Sernovitz’ best-selling book on word of mouth
One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. Next week we’ll go into more detail on the specific examples, but here’s…
11 ways a burger company gets people talking
From John Moore of Brand Autopsy we see how Austin, Texas burger joint Mighty Fine Hamburgers creates word of mouth through what he calls, “evolutionist WOM” — no big tricks, just being remarkable in lots of small ways. He highlights 11 ways the company gets people talking about them, including: The theater involved in making…
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Selling to employees first: A word of mouth lesson from Pepsi
If your employees aren’t on board with your word of mouth story, you’re missing out on an army of loyal fans and great talkers. When Pepsi recently overhauled their image and their message, they focused on selling the concept to their employees first. They hosted internal webcasts sharing their marketing strategy, gave away T-shirts, and…
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Accommodate your talkers
A few months ago, Springwise shared the story of Elvine, a Swedish clothing brand offering a free place to stay for visiting “creators.” The room, called “Creators Inn,” is located in Gothenburg, Sweden and is complete with free wifi, a guest book, and a balcony with impressive views of the city. Foreign visitors are given priority, but…
Word of mouth from a group art project
To gear up for the Vancouver 2010 Winter Games, Molson Canada is creating an outdoor “mega-mural” using thousands of pictures submitted by their fans. Once the mural is complete, Molson promises to create a special message for Team Canada as they prep for the Games. While Molson is using a fairly sophisticated system to allow…
