One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’re highlighting a different case study each day this week, continuing with Potbelly…
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WOM Slam helps small businesses get people talking
Big shout out to Jeremy Epstein for his brilliant work of bringing together passionate word of mouth marketers in the DC area for the first ever WOM Slam event. Jeremy describes his event like this: A WOM Slam (#womslam on twitter) is a fast-paced networking/educational/business solutions event where smart people come together to learn, collaborate,…
From the book: New word of mouth case study on Dell
One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’re highlighting a different case study each day this week, starting with Dell:…
New section from the updated word of mouth book: Dealing with negative WOM
In this new section of the book, learn techniques you can use to handle negative word of mouth. You’ll learn the four defenses against negative WOM, the basic response strategy to negative conversations about you, and how to deal with crackpots, fake reviews, and stealth competitors. Stay tuned, as in a couple of weeks we’ll…
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New section from the updated word of mouth book: Business-to-business word of mouth
This new section from the revised edition of Andy Sernovitz’ book, Word of Mouth Marketing: How Smart Companies Get People Talking, is dedicated to BtoB word of mouth tips and strategies. This section covers what’s different (and what’s the same) in traditional business-to-consumer and BtoB word of mouth strategies, as well as the top five…
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New case studies from the updated edition of Andy Sernovitz’ best-selling book on word of mouth
One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. Next week we’ll go into more detail on the specific examples, but here’s…
The top-secret collector’s edition of the revised book on word of mouth
We’ve created a special, top-secret version of the new edition of the book, Word of Mouth Marketing: How Smart Companies Get People Talking. This special version is specifically created for those WOM believers out there with the passion to join and spread the Secret and Mysterious Order of Word of Mouth. It outlines the high…
