Get the new version of the best selling book on word of mouth, Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz. New additions include: New chapter on BtoB word of mouth New chapter on dealing with negative word of mouth 5 new word of mouth case studies 5 new word…
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Andy Sernovitz’s “Word of Mouth Marketing: How Smart Companies Get People Talking” (Revised Edition)
We gave away 10 copies of the revised edition of Andy’s book, Word of Mouth Marketing: How Smart Companies Get People Talking. Not only does this book contain all the great content of the new edition, but our giveaway was for the super-secret collector’s version outlining the high ambitions and responsibilities of the Secret and…
Word of mouth research: Global study shows WOM is most trusted source of information
Recommendations from fellow consumers remains the most trusted source of information when consumers decide which products and services to buy. That’s according to a 2007 Nielsen Global Survey, with nearly 80% of the 26,000 worldwide respondents citing “recommendations from consumers” as their most trusted form of information. Word of mouth was well ahead of the…
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11 ways a burger company gets people talking
From John Moore of Brand Autopsy we see how Austin, Texas burger joint Mighty Fine Hamburgers creates word of mouth through what he calls, “evolutionist WOM” — no big tricks, just being remarkable in lots of small ways. He highlights 11 ways the company gets people talking about them, including: The theater involved in making…
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Shel Israel: A sneak peek at Twitterville
7/29 | Members-Only Call Shel Israel, noted social media blogger and author, will lead a members-only conference call, “A Sneak Peek at Twitterville.” Shel will soon launch his new book, Twitterville: How Business Can Thrive in the New Global Neighborhoods. Before the book hits the stores, we’ll get insight and case studies on why Twitter…
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Word of mouth research: WOM’s critical role in tech purchase decisions
Tech decision makers give user-generated sites equal importance to traditional media sources when considering tech purchases, according to a recent study by Hill & Knowlton and highlighted in PRWeek. The study went on to show that word of mouth was the second-most important factor in making a decision, behind only “personal experience.” Other findings: 67%…
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Intuit: How we are winning with social media as the “new normal”
7/30 | Public Conference Call Kira Wampler, who serves as the Social Media Marketing Leader of the Small Business Division at Intuit, will lead a public conference call, “The New Normal: Winning with Social Media at Intuit.” No matter what business you’re in, nothing beats positive word of mouth from your customers. Intuit recognizes this…
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