New section from the updated word of mouth book: Dealing with negative WOM

wombook1In this new section of the book, learn techniques you can use to handle negative word of mouth.

You’ll learn the four defenses against negative WOM, the basic response strategy to negative conversations about you, and how to deal with crackpots, fake reviews, and stealth competitors.

Stay tuned, as in a couple of weeks we’ll cover this section in more depth. In the meantime, see some quick tips for dealing with negative word of mouth by checking out issue #106 of GasPedal’s word of mouth newsletter.

Win a free copy of Andy’s book by letting a friend know about it. Click here for details.

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More