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Ragan Word of Mouth Marketing Mini Course
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Word of mouth research: Social sites are key resources for consumers
Social media sites are the number one online source for information on a company, brand, or product according to a 2008 study by OTX and DEI Worldwide. Further, nearly half (49%) of these consumers made a purchase decision based on what they gathered. Other findings: 71% of respondents found recommendations from online consumers helpful 67%…
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Winners of Paul Gillin’s “Secrets of Social Media Marketing”
Congratulations to Tara Greco, Emily Luiz, Rickey Gold, Andy Swindler, Cammie Morrow, Windy May, Jennifer Keltner, Stefanie Schodrof, Rachel Bell, Carla Schlemminger — you’ve just won a signed copy of Paul Gillin’s latest release, Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! If you’re one of…
How the Express insider opinion panel encourages word of mouth
Express has recently launched a new insider group where special customers are invited to sit on opinion panels and earn rewards for sharing their thoughts. Fans of Express are excited and will talk about this for several reasons: 1. It’s exclusive 2. It shows Express values their opinions 3. There’s a chance to earn special…
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Comment to win a BlogWell New York pass from Guy Kawasaki
We gave Guy Kawasaki two passes to BlogWell New York on April 29 to give away. To enter to win, just leave a comment below and Guy will randomly select two winners for the free passes.
From the book: Dealing with crackpots, fake reviews, and stealth competitors
This week we’re talking about how to deal with negative word of mouth using tips from the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. Sooner or later, you’ll run into someone who hates your guts They attack, you offer to fix it,…
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