Word of mouth research: Social sites are key resources for consumers

Social media sites are the number one online source for information on a company, brand, or product according to a 2008 study by OTX and DEI Worldwide. Further, nearly half (49%) of these consumers made a purchase decision based on what they gathered.

Other findings:

  • 71% of respondents found recommendations from online consumers helpful
  • 67% of respondents were likely to pass information they found about a brand to others

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