This is a guest post from Dave Kerpen — CEO of Likeable Local, chairman and former CEO of Likeable Media, and author of “Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver.” See the original post this is adapted from and more like it on Likeable Media’s blog.
In this weekly episode of my Watch Me Wednesday series, I discuss the five attributes every community manager and social media strategist should have. Great community management can add plenty of value to your business, if done right. A great community manager is Analytic, Aware, Alert, Adaptable, and Authentic.
View more presentations like this from Likeable Media here.
About Dave Kerpen
Dave Kerpen is the CEO of Likeable Local, a social media software startup for small businesses, as well as the chairman and former CEO of Likeable Media, an award-winning social media and word of mouth marketing firm. Dave has keynoted at dozens of conferences and webinars for organizations such as WOMMA, TEDx, and SXSW. Dave is a LinkedIn Influencer and blogs weekly alongside Richard Branson, Deepak Chopra, Barack Obama and Bill Gates. His first book was the New York Times bestseller, “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks).” His second book, “Likeable Business,” lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave is proud of his two daughters, Charlotte and Kate, at home in New York.
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