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Almost every business has super fans. They’re the customers who love your stuff so much it’s a little weird. These people are fantastic customers and die-hard fans, and they can be even bigger advocates for your stuff if you give them a little help.
Here are some ways you can inspire super fans to spread word of mouth about their extreme love for your stuff:
1. Be there for an important event
2. Ask them to share your stuff
3. Create an outlet to show off their fandom
1. Be there for an important event
Photo thanks to our teammate, Erin.
Post-Its hold a special place in one couple’s history. One guy had not only used a Post-It note to ask his girlfriend out on their first date, but also to propose to her later. So when the couple told their engagement story to 3M, the company sponsored their wedding and sent bouquets of flowers made from Post-Its. That’s a great way to make a huge impression on their entire guest list. Even better, their stuff will be shared with all of their family and friends in photos from the wedding for years to come. That’s some serious long-term word of mouth.
2. Ask them to share your stuff
One super fan of Cards Against Humanity loved the game so much that he emailed the company asking how he could donate money to support their small business. Cards Against Humanity responded by thanking him and asking him to print out free versions of the game and share it with his friends, local bars, and coffee shops instead. They understood that his advocacy was worth much more to their company than any dollar amount the happy customer could have sent them.
3. Create an outlet to show off their fandom
Photo thanks to Subaru.
Subaru offers their car owners badges that show how many Subaru’s they’ve owned alongside their interests (like hiking or camping) plus a badge for driving it over 100,000 or 200,000 miles. When you give your customers little symbols of loyalty like these, it may not seem like much, but it actually creates a sense of pride and belonging to a brand. That’s the kind of word of mouth your super fans will spread.
