[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Your product is great, you’ve got plenty of fans, and no problem with visibility. But like chocolate, everyone already knows about your stuff, and…
Tag Archives: Cards Against Humanity
What we can learn from delighting in our customer’s surprise
This is a guest post from Spike Jones — SVP, Managing Director SW Region at Edelman Digital and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. My wife, Kathie, and I traveled to Chicago…
WOM Tip #190: Don’t let the conversations end when the campaign’s over
While one-off campaigns can be great for starting conversations, they can lose momentum quickly. Cards Against Humanity had such a promotion over the holidays. They told their fans they could pay whatever they wanted (even nothing) for the holiday edition of the game. That got a lot of people talking. But instead of letting the…
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