Tag Archives: Subaru

WOM Tip #381: Give surprise and delight a longer shelf life

In Canada, one neighborhood woke up to find their cars barricaded by feet of snow. But luckily, Subaru had secretly stuck branded snow shovels in the piles of snow next to 500 cars the night before. Now, a whole neighborhood has a warm and fuzzy story about Subaru to tell — and a whole neighborhood…

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3 ways to earn word of mouth from super fans

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Almost every business has super fans. They’re the customers who love your stuff so much it’s a little weird. These people are fantastic customers…

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