[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]
As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a look back at some of the amazing presentations from our last “How to be Great at Word of Mouth Marketing” conference in Chicago.
Here, Virginia Miracle of Ogilvy PR shares tips on how to identify influencers and build relationships with big talkers. A few of her ideas:
1> Audit your assets
2> Focus on long-term relationships
3> Give love, not money
4> See Virginia’s live presentation
1> Audit your assets
Start your outreach program by evaluating what you have to offer your talkers. Virginia says to focus on determining the value your company can provide bloggers and influencers in order to earn their time and energy. A few examples of your potential assets include exclusive content, industry recognition, and access to internal experts and technology.
2> Focus on long-term relationships
Seeking one-off bursts of buzz from bloggers are a waste of your time and theirs. Rather, great word of mouth programs are founded on relationships. Virginia recommends working off of at least a 12-month editorial calendar whenever you’re working with your key talkers and influencers.
3> Give love, not money
You don’t need big bucks to earn love and attention from bloggers. Sometimes all it takes is a sincere relationship or simple recognition. Virginia’s alternatives to cash offerings include sneak peeks at new products, chances to meet designers, and consulting opportunities.
4> See Virginia’s live presentation from Word of Mouth Supergenius
Check out Virginia’s presentation from Word of Mouth Supergenius — and join us live in New York on July 20 to see a bunch of amazing marketers share case studies like this:
