From John Moore of Brand Autopsy we see how Austin, Texas burger joint Mighty Fine Hamburgers creates word of mouth through what he calls, “evolutionist WOM” — no big tricks, just being remarkable in lots of small ways.
He highlights 11 ways the company gets people talking about them, including:
- The theater involved in making your burger
- The unique hand cleaner “jacuzzi”
- The fun language (Yeller = mustard, red = ketchup)
The Lesson: While fun stunts are great for sparking conversations, nothing beats being genuinely remarkable.
