As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20 in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions.
Our lineup of speakers includes Doe Anderson’s Todd Spencer. Todd will share a case study on how Maker’s Mark is turning their customers into lifelong brand ambassadors. In his live interview, Todd shares some insight on how they do it:
And to see all of our interviews, check out our YouTube channel.