Tag Archives: ambassadors

3 word of mouth lessons from short shorts

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Chubbies is a clothing retailer for men that sells the brightly colored short shorts you’d see dudes wearing at frat parties, on boats, and…

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3 word of mouth marketing lessons from Taylor Swift

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Taylor Swift isn’t just a musician, she’s a marketer. Her fame doesn’t just rely on fancy sponsorships or advertising, but on a multi-platform, fan-based…

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Video: How Michelin earns word of mouth influence in forums

The automotive industry has some of the most passionate talkers. Experts, enthusiasts, celebrities, car guys, and just people looking for answers to their car questions come to the same place: online forums. For brands like Michelin, that’s fantastic for market research, understanding their customers, and hearing what people have to say. But according to Michelin’s…

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It’s a small (and strange) world after all, brands

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. How much control does a company really have over their brand?…

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Video: How Reebok finds the right brand advocates

With millions of Twitter followers in Reebok’s demographic, one famous hip-hop artist seemed like the perfect choice for their influencer program. But according to Reebok’s Global Content and Community Manager, Ben Cobb, just because a celebrity has a lot of influence doesn’t mean they have the right kind of influence. In his presentation at SocialMedia.org’s…

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WOM Tip #232: Seriously, just start a fan club

You know that loyalty programs are great for word of mouth. You’ve heard about the legendary ones from Fiskar’s Fiskateers to Maker’s Mark Ambassadors, but you’re probably still thinking your business is too small, too boring, or too obscure to warrant a fan club. Guess what: It’s not. Why? Because even A.1. Steak Sauce has…

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Meet in the middle

This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Irony can be very entertaining… especially in the social media…

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Protect your ambassadors

This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Ambassadors. They go by many different names these days. Some…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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