As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20 in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions.
Our lineup of speakers includes Gevalia’s Brand Manager, Dana Vogel. Dana will share a case study on how the famous coffee company uses social media and direct response to connect with loyal customers. In her live interview, Dana shares how to spark that connection:
And to see all of our interviews, check out our YouTube channel.
