As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20th in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions.
Our lineup of speakers includes California Tortilla‘s Director of Marketing, Stacey Kane. Stacey will be presenting a case study on how their much-loved restaurant chain used fan engagement to launch their new menu and drive sales. In her live preview, Stacey offers ideas on how they did it:
And to see all of our interviews, check out our YouTube channel.
