Tag Archives: California Tortilla

Case Study: California Tortilla — live from Word of Mouth Supergenius

4:30 — Kurt Vanderah introduces California Tortilla‘s Stacey Kane. 4:31 — “All I ever needed to know about customer engagement I learned from Howard Stern.  He built his audience one person at a time.” Stacey is talking about the process they used when deciding to introduce a new menu for California Tortilla and how she…

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How California Tortilla harnessed customer engagement to launch a new menu and boost sales — a live Word of Mouth Supergenius preview

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20th in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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Live from SmartBrief’s panel discussion, “How to Create a Viral Marketing Success”

Here’s a live look at some of the highlights from today’s SmartBrief panel discussion featuring GasPedal’s Andy Sernovitz, Stacey Kane of California Tortilla, Brendan Hart of National Geographic, and Stephanie Miller of Return Path — moderated by Guy Kawasaki. 11:28 – Andy begins with the “why” — describes why it’s important to make love to…

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How a taco chain reaches 80,000 fans every month, for free

California Tortilla — a small, 37-unit Mexican restaurant chain — reaches 80,000 fans through a simple newsletter published about once a month (and actually, the latest edition suggests subscriber numbers are closer to 100,000). The publication is funny, easy to share, and everyone who signs up gets a free taco. Through the newsletter, Cal Tort (as they call…

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