Word of Mouth Geniuses of the Week

1. Jackie Huba, Church of the Customer         
   "Online vs. Offline Word of Mouth"           
   An excellent analysis of a vital factor — a person’s credibility — when determining the ultimate power of word of mouth. (link)

 

2. Justin Foster, Brand Militia 
   "A State of Urgency"            
   In a right-now kind of world, Justin shares some good tips to empower and rally the troops using word of mouth. (link)

 

3. Sean Moffitt, Buzz Canuck 
   "Word of Mouth – Monopoly Edition"      
   Sean’s always got good insight and perspective; but everybody loves a game, and Sean’s WOMmed this one up to perfection. (We want to be the top hat.) (link)

 

4. Winnie Hsia, Whole Story      
   "We’re all a-Twitter"      
   Whole Foods Market puts a spin on using Twitter by giving away gift cards to people who respond to a secret passphrase each week. (link)

 

5. Liz Shannon Miller, NewTeeVee      
   "Last Lecture Lecturer Randy Pausch Dies at 47"      
   When Professor Randy Pausch’s uplifting "last lecture" was uploaded to YouTube and blogged, it became a viral sensation. A wonderful example of WOM making the world a better place, ever so slightly. (link)

Tags: credibility, empower, genius, jackie huba, justin miller, liz shannon miller, monopoly, power, randy pausch, sean moffitt, whole foods, winnie hsia, word of mouth marketing