Tag Archives: credibility

WOM Tip #165: Clear employee disclosures make for more powerful endorsements

Employee disclosure in social media isn’t just the right thing to do — it’s the law. And with the most recent updates to the FTC’s guidelines, it’s even more important for these disclosures to be perfectly clear. A lot of employees hesitate to share endorsements for their companies because they’re afraid of doing it wrong…

Read More Comments Off on WOM Tip #165: Clear employee disclosures make for more powerful endorsements

Transparency is the starting point — credibility is the finish line

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. What does it take to create a winning digital marketing initiative? There is no doubt that…

Read More 1 Comment

3 ways to keep your word of mouth honest

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Your advocates are talking about you because they trust you. That’s huge. That’s how word of mouth works. But it can be easy to lose that…

Read More Comments Off on 3 ways to keep your word of mouth honest

Word of Mouth Geniuses of the Week

Jackie Huba, Church of the Customer          "Online vs. Offline Word of Mouth"           An excellent analysis of a vital factor — a person’s credibility — when determining the ultimate power of word of mouth. (link)   Justin Foster, Brand Militia  "A State of Urgency"            In a right-now…

Read More Comments Off on Word of Mouth Geniuses of the Week
Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More