Tag Archives: sean moffitt

The word of mouth time scale

Sean Moffitt of Buzz Canuck shares an in-depth look at the time scale of word of mouth in its various forms. Sean’s scale (pictured) begins with viral, which he describes as having the potential to widely spread but having the shortest lifespan and the highest level of unpredictability — up to customer evangelism, where through…

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Word of Mouth Geniuses of the Week

Jackie Huba, Church of the Customer          "Online vs. Offline Word of Mouth"           An excellent analysis of a vital factor — a person’s credibility — when determining the ultimate power of word of mouth. (link)   Justin Foster, Brand Militia  "A State of Urgency"            In a right-now…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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