While the battle for the hearts and spending power of Gen-Y rages on, some interesting studies have come out that bring new marketing information to light. It’s clear that while Gen-Y is heavily entrenched in the digital age, word of mouth marketing is still king of the hill. A “like” isn’t the same as a…
Tag Archives: Dan Schawbel
Articles
- The fallacy of community
- 50 small things to help improve your customer service
- The 8 essential word of mouth training books
- How to spread word of mouth with video content
- WOM Tip #160: Make your swag more useful
- How one word makes you WOM-worthy
- 3 one-sentence word of mouth wonders
- WOM Tip #191: Give them an accomplishment to share
- Video: Rohit Bhargava on the 5 keys to being a business people trust, respect, and recommend
- Loyalty is not just about the data
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Fernando Anzures: Hello thanks for sharing , I've read almost all o...
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Bobby Burns: Yes, yes, and - again - yes!...
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rich wakefield: I suggest "contagious" great new book....
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Simon Rees: Thanks - some on the list that I've not read. Am...
- This Week in Small Business: Small Data | Experts Bto: [...] dry, and Chris Brogan wonders if local busin...