[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Everyone loves being a part of a group. When people who share a common interest also share a common goal or excitement, the emotional…
Tag Archives: American Express
WOM Tip #148: Invite your fans to help make your everyday processes more interesting
A lot of companies give money to charities — it’s nice, but not all that unique. But what if you could make your usual corporate giving into something worth talking about? The fact that American Express donates money every year is great, but not necessarily remarkable — it’s the fact that they bring their customers…
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How premium brands like Lexus, AmEx, and Apple are making profits by making love
These days, it’s simply not enough to manufacture a good product. Those are the table stakes. If you make an inferior product, no amount of marketing can save you from the painful truth that will spread faster than you can say, “tweet tweet.” That said, in categories with several high quality options, the winners like…
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Articles
- The fallacy of community
- 50 small things to help improve your customer service
- The 8 essential word of mouth training books
- WOM Tip #160: Make your swag more useful
- How to spread word of mouth with video content
- How one word makes you WOM-worthy
- 3 one-sentence word of mouth wonders
- WOM Tip #191: Give them an accomplishment to share
- Video: Rohit Bhargava on the 5 keys to being a business people trust, respect, and recommend
- Loyalty is not just about the data
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Fernando Anzures: Hello thanks for sharing , I've read almost all o...
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Bobby Burns: Yes, yes, and - again - yes!...
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rich wakefield: I suggest "contagious" great new book....
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Simon Rees: Thanks - some on the list that I've not read. Am...
- This Week in Small Business: Small Data | Experts Bto: [...] dry, and Chris Brogan wonders if local busin...