[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great word of mouth marketers take advantage of timely opportunities. Three ideas on how to do it:…
3-Minute WOM Lesson: The best times to ask for word of mouth
3-Minute WOM Lesson: How to turn a fan into a spokesperson
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Help turn customers and casual fans into spokespeople by adding these key elements to your word of…
3-Minute WOM Lesson: 3 people you should be earning love from
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Love is the most powerful force in marketing. It’s what drives loyalty, excitement, and — ultimately —…
3-Minute WOM Lesson: Reasons your word of mouth program may not be working
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth is easy to try out — anyone can get involved. But that’s not to…
3-Minute WOM Lesson: 3 people fans can introduce you to (other than their friends)
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If your word of mouth program is focusing specifically on the friends of your fans, you might…
3-Minute WOM Lesson: How to support existing word of mouth
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If you’re blessed with natural, amazing word of mouth, you may find yourself afraid to step in…
3-Minute WOM Lesson: 3 ways to stop negative word of mouth before it starts
[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] While it’s impossible to completely defend yourself from negative word of mouth, there are some strategies to stop it before it gets…
3-Minute WOM Lesson: How great companies build WOM into everything they do
[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] 1> Take it to 50,000 feet 2> Earn support from 50,000 people 3> Make it last 50 years 1> Take it to…