3-Minute WOM Lesson: How great companies build WOM into everything they do

[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

1> Take it to 50,000 feet
2> Earn support from 50,000 people
3> Make it last 50 years

1> Take it to 50,000 feet

You know you’ve successfully taken your word of mouth to 50,000 feet when your executives and senior leaders believe in it. You do it by showing them how word of mouth is more than viral buzz and goofy videos. Earn their buy-in by demonstrating how real word of mouth increases profitability, loyalty, and brings in revenue.

2> Earn support from 50,000 people

You can’t win the hearts of customers if this “word of mouth stuff” is confined to the marketing department. It’s when everyone behind the brand is devoted to earning the respect and recommendation of fans through astonishing service that things really start to take off. Develop this culture by showing employees how their little efforts here and there can really add up, and celebrate big when someone goes above and beyond on behalf of a customer.

3> Make it last 50 years

Scalable, long-term and sustainable strategies are key to making your word of mouth last. The best marketers do it through vibrant fan communities, an avoidance of one-off stunts, and always building their permission assets — allowing them to regularly contact their followers. See your word of mouth grow through the decades by always asking, “What’s next?”

Tags: , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More