If you’re paying the big bucks for a storefront, give passers-by a reason to tell friends to be sure to walk past your store on their way home.
Offer a great free sample, something educational, live demos, something weird, or something fun to watch.
How a word of mouth marketing supergenius does it:
In preparation for the New York City Marathon, outdoor clothing retailer Icebreaker teamed up with Paragon Sports in New York to set up a live seamstress in the store window.
In front a live audience, a seamstress converted old synthetic running T-shirts into shoe bags for free in an effort to get runners to part with their petroleum-based shirts and consider switching to wool-based apparel.
