Word of Mouth Tip #50: Feature short, fantastic testimonials on every page of your website

We can’t say it enough: Your customers can write better sales copy than you. Nothing beats genuine love from a true fan.

When asking for a testimonial, remember to keep them short and specific. Most customers don’t have the time to write an essay on how great you are, and even fewer of your prospects have the time to read it anyway.

How a word of mouth supergenius does it:

WiseGrass is a Pennsylvania-based, husband-and-wife operated lawn care business that does a fantastic job of putting short, fantastic testimonials to use throughout their website.

On every page, they feature gems like this:

After trying to take care of my lawn needs and failing miserably, I called Paul. After just a few months the results are amazing. My lawn is now #1
—Chris Millersville PA • 9 months, 3 weeks ago

But the best feature is how they openly collect them: A simple web page asks, “How was your experience?” and gives customers 150 characters to tell the world. Check it out here.

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