It’s tempting to hide the negative feedback, the lousy reviews, and the tough criticism.

But instead of trying to hide it (which is impossible anyways), a better option is feature it, respond to it, or explain how you’re incorporating the feedback into future products.

The negative stuff might cost you a few sales today, but the trust you’ll earn will more than make up for it.

For inspiration, check out how daily deal site Woot features comments from their community members next to each of their product listings.

Below are comments about a recent deal they were running for a USB storage device. Some of these comments might have hurt the sales of this one item — but the overall result is a lot of trust in Woot to tell you what people really think about their stuff.

 

email

Tags: , , , , , ,

Trackbacks/Pingbacks

  1. Lessons Learned from Woot. Or How To Sell Using Humor, Story Telling and Transparency. « Marketing Communications Ink - October 24, 2012

    […] of my all-time favorite newsletters, “Word of Mouth Marketing Lessons”, published a blog article talking about how Woot allows negative customer comments to remain posted as a clever way of […]

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again