We talk about word of mouth carriers a lot. It’s the type of stuff that’s exciting, easy to talk about, and carries your word of mouth message with it.

For example, Motoped, a motorized mountain bike company, created a “Survival Bike.” It looks like the perfect post-apocalyptic getaway vehicle. It’s outfitted with stuff like a mounted crossbow, a water can, some paracord, an axe, a hacksaw, and a shovel.

Motoped

Photo from Motoped.

While their Survival Bike is not yet for sale, it’s got a lot of people talking about and ordering Motoped’s classic motorized bike. In fact, it’s sold out.

There are a lot of nice bikes on the market, but there aren’t many with crossbows. Extreme stories like these act as word of mouth carriers that take your regular stuff along with them.

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