Your shopping bags and product packaging are little billboards that your customers carry around advertising your stuff. But if they’re throwing them away once they get home, that word of mouth opportunity only lasted for the duration of their trip home. You can make more opportunities for people to talk about your stuff by making it something they’ll want to keep around and something people will ask about.

Johnny Cupcakes, a clothing retailer from Massachusetts, doesn’t stuff their t-shirts in plastic bags. Instead, they roll them up and put them in donut boxes, frosting tins, ice cream cartons, and push-pop packaging.

Johnny Cupcakes
(Photo from The Dieline)

That’s a piece of packaging that their customers will keep around and continue to start conversations about Johnny Cupcakes. As the store’s founder, Johnny Earle, explained to Inc. Magazine, “It costs time, it costs more money, but it gets people talking and we save money by not advertising.”

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