Jura is a small island off the West coast of Scotland, which many people had never heard of until it went missing — missing from Google Maps, that is. Google had somehow forgotten the island in their latest Maps update and virtually “sunk” it.

One company located on the island was particularly offended by the omission — a whisky distillery by the same name, Jura. But instead of writing an angry letter to Google, they decided to take advantage of the mistake to earn some word of mouth.

Jura Map Contest

They created a contest for their fans to pinpoint where the island was supposed to be in Google Maps for a chance to win a bottle of their whisky. Now, there are not only more people who know where Jura is, but also that there’s a single malt Scotch whisky distillery there with the same name and a good sense of humor.

email

Tags: , , , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again