Video: How UCB Pharma’s fans make them remarkable

How do you get people to care about what your company is talking about? Get them to care about the characters in your story. For lots of companies, the main character in their story is the stuff they’re selling — for UCB Pharma, it’s their patients.

In his presentation at SocialMedia.org’s BlogWell conference, Greg Cohen, UCB Pharma’s Manager of Social Media and Customer Influence, shares how they use social to help their customers with chronic diseases feel encouraged, connected, and understood by letting them tell their own stories.

Greg also explains:

  • Why he thinks his job is a lot like James Bond’s
  • How they avoid getting in trouble with regulation
  • What the company did to thank their customers for contributing

UCB Pharma: Increasing Patient Connectivity Through Social Media — presented by Greg Cohen from SocialMedia.org on Vimeo.

email

Tags: , , , , , ,

Trackbacks/Pingbacks

  1. How to make boring stuff more remarkable | WordofMouth.org - October 8, 2013

    […] instead of focusing on their products, UCB Pharma made their message about their customers with the My4Words campaign. It asks customers to share four words about their personal journey with battling disease and […]

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again