Video: How UCB Pharma’s fans make them remarkable

How do you get people to care about what your company is talking about? Get them to care about the characters in your story. For lots of companies, the main character in their story is the stuff they’re selling — for UCB Pharma, it’s their patients.

In his presentation at’s BlogWell conference, Greg Cohen, UCB Pharma’s Manager of Social Media and Customer Influence, shares how they use social to help their customers with chronic diseases feel encouraged, connected, and understood by letting them tell their own stories.

Greg also explains:

  • Why he thinks his job is a lot like James Bond’s
  • How they avoid getting in trouble with regulation
  • What the company did to thank their customers for contributing

UCB Pharma: Increasing Patient Connectivity Through Social Media — presented by Greg Cohen from on Vimeo.

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  1. How to make boring stuff more remarkable | - October 8, 2013

    […] instead of focusing on their products, UCB Pharma made their message about their customers with the My4Words campaign. It asks customers to share four words about their personal journey with battling disease and […]

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