Social business is all about enabling your employees to accomplish amazing things as a team and give them a direct connection to your customers. When it’s done right, businesses get stuff done more efficiently, build better relationships with their customers, and earn more fans.
But a highly conservative company in a regulated industry has some interesting challenges to overcome before it can get there. As TD Bank Group’s VP of Social Media, Wendy Arnott explains how to navigate these issues while getting employees connected to one another and their customers.
- What made TD Bank Group decide to become a social business
- Best practices for getting leadership on board
- How their social media team is evolving to include the whole company