Some companies have a harder time than others getting their fans to talk about them in social media. After all, when’s the last time you showed love for your electric provider on your Facebook wall? But even unsexy companies like Chicago’s major electricity provider, ComEd, have a great opportunity to earn word of mouth from their customers and social media fans.
In her presentation at SocialMedia.org’s BlogWell conference in New York, Diana Sharpe, ComEd’s Senior E-Channel Program Manager, explains how her team pulled off “The Coolest Summer Ever.” Diana talks about their daily Facebook sweepstakes that earned them tons of new fans and gave their customers something to share every day.
In her presentation, you’ll also learn:
- How she worked with sweepstakes partners to spread word of mouth even further
- Why this campaign was about more than earning new fans
- How ComEd developed interesting, sharable content