Some companies have a harder time than others getting their fans to talk about them in social media. After all, when’s the last time you showed love for your electric provider on your Facebook wall? But even unsexy companies like Chicago’s major electricity provider, ComEd, have a great opportunity to earn word of mouth from their customers and social media fans.

In her presentation at SocialMedia.org’s BlogWell conference in New York, Diana Sharpe, ComEd’s Senior E-Channel Program Manager, explains how her team pulled off “The Coolest Summer Ever.” Diana talks about their daily Facebook sweepstakes that earned them tons of new fans and gave their customers something to share every day.

In her presentation, you’ll also learn:

  • How she worked with sweepstakes partners to spread word of mouth even further
  • Why this campaign was about more than earning new fans
  • How ComEd developed interesting, sharable content

ComEd: The Hottest Coolest Summer Ever — presented by Diana Sharpe from SocialMedia.org on Vimeo.

email

Tags: , , , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again