Tag Archives: UPS
Blog, newsletter January 13, 2015

3 ways to find your word of mouth topic

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] What do you want people to talk about when they talk about your business? It’s a simple question that’s sometimes hard to answer. But…

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Blog, WOM Tips August 27, 2012

Word of Mouth Tip #115: The faster you respond to angry customers, the quicker they become fans

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When it comes to negative word of mouth, time is not on your side. A quick response — even if it’s just to say you’re aware of the problem and are working on it — can go a long ways toward calming an upset customer. That’s what UPS did when Andy Jankowski tweeted them about…

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Blog, Videos June 14, 2012

8 word of mouth case studies from big brands

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Continuing with our big brand word of mouth week, check out a few of our favorite videos of big brand marketers sharing case studies on how they’re earning fans, thrilling customers, winning over critics, and measuring it all: 1. How Zappos delivers happiness $1 billion in sales and an army of loyal fans — and…

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Blog, Case Studies March 22, 2012

How UPS is Mastering Customer Service with Social Media, presented by Debbie Curtis-Magley

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One of the fundamentals to keeping customers happy is by providing excellent customer service. This presentation from UPS‘ Manager of Corporate PR, Debbie Curtis-Magley, focuses on how to deliver excellent customer service on Facebook and Twitter. Debbie shares the ups and down of their experiences and concludes with their five important lessons learned. A few…

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Blog, Case Studies, Events February 8, 2012

How UPS uses social media for customer service — live from BlogWell

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Come to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. This event is all about how big brands use social media. No agencies, no startups —…

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newsletter June 14, 2011

3-Minute WOM Lesson: 3 tips to defuse a word of mouth crisis

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Bad things happen to good companies. Sometimes it’s your fault, sometimes it’s bad luck. But it’s how you…

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newsletter December 21, 2010

3-Minute WOM Lesson: 3 lessons on tracking online word of mouth from big brands

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you’re beginning to track your word of mouth online, it helps to look at how big brands…

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Case Studies, Events January 21, 2010

Social media case study from Debbie Curtis-Magley of UPS

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Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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