Tag Archives: Society for New Communications research

Word of mouth research: Study shows word of mouth tops all benefits of online communities

Increasing word of mouth is the greatest value of online communities according to a survey by Beeline Labs, Deloitte and the Society for New Communications Research of more than 140 businesses and nonprofits using social media. Respondents selected “improved word of mouth” as the primary benefit of social media, followed by increasing brand awareness, discovering…

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Word of mouth research: Online word of mouth conversations about customer service drive purchase decisions

In a study of more than 300 internet users, the Society for New Communications Research reveals how customer care experiences lead to online word of mouth conversations. The findings include: 74% choose companies/brands based on others’ customer care experiences shared online 81% believe that blogs, online rating systems and discussion forums can give consumers a…

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