This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Consider the customer referral as the true money question; it’s the final frontier of loyalty. If your customers…
Tag Archives: referral
WOM Tip #244: More generous is more remarkable
Lots of companies give you gifts to pass on to your friends. In exchange for your referral, your friend might get a discount, a gift card, a free appetizer, whatever. But if you refer a friend to Evernote, they’ll give your friend one year of Evernote Premium for free. A whole year? That’s pretty cool…
WOM Tip #561: Reward your referrers with something they’ll use
Did you know that when you refer a friend to Dropbox they’ll give you more storage space? It probably costs the company pennies, but it gives their customers something they’ll actually use and a great reason to use Dropbox even more. When your customers share a product they believe in, encourage that loyalty by giving…
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Free upgrades will get your customers talking
Check out the note we got from PrintingForLess.com: Good news: we have shipped your business card order a day early! Project Name: 2009 Business Cards Although you originally ordered 4 business day Production Speed, we have given your order special priority in our state-of-the-art manufacturing facility so that your shipment went out today, and should…
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