Tag Archives: offline word of mouth

How to create offline word of mouth

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Geno Church of Brains on Fire is one of our fantastic speakers. He’s…

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How this BtoB lumber company saves $250,000 a year on ads by earning word of mouth

Any business, selling any product, in any industry can earn word of mouth. Sure, it’s easier for some brands and some products — but every day we see someone doing it for ketchup, duct tape, and razor blades. WindsorONE is one of our favorite examples of this. They’re a BtoB company, they sell trim boards,…

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How to create offline word of mouth, presented by Martin Atkins

Most word of mouth happens offline, so it’s important to know the key ways to get people talking without social media or other online tools. In this hilarious and inspiring video, you’ll learn simple, reliable ways you can create offline word of mouth from Tour:Smart author Martin Atkins. Martin talks about strategies to create offline…

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Video: How to get people talking offline

Geno Church of Brains on Fire shares classic, offline word of mouth techniques to earn fans and get them talking.

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3-Minute WOM Lesson: How to support existing word of mouth

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If you’re blessed with natural, amazing word of mouth, you may find yourself afraid to step in…

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Case Study: Maker’s Mark — live from Word of Mouth Supergenius

3:00 — Jim Lovelady introduces Todd Spencer of Doe-Anderson. 3:01 — Todd takes a quick to poll to see who knows about Maker’s Mark and asks if any Maker’s Mark Ambassador’s are in the room (most are familiar with the brand, and there are even a few Ambassadors in the room). 3:03 — Todd: We…

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Saul Colt: How to Create Offline Word of Mouth — live from Word of Mouth Supergenius

11:15 — Kurt Vanderah introduces Thoora‘s Saul Colt. 11:17 — Saul: I’m here today to explain how to create offline word-of-mouth. 11:18 — Saul: Word-of-mouth is doing something so interesting that people are going to have no other choice but to talk about it. 11:18 — Saul: Creating real WOM is about creating experiences. It’s…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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