Tag Archives: Lowe’s

Video: Why you have to make yourself useful to your customer

Lowe’s Vine videos usually feature at-home DIY projects that you can do without a trip to the store, like turning an empty milk jug into a watering can. Why share tips like these that might prevent people from buying an actual watering can from Lowe’s? Because their Vine strategy is about giving their customers something…

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Video: How Lowe’s practices restraint when joining in on social media conversations

You’ve heard it before: You have to go where your customers are to start word of mouth conversations. But maybe you haven’t heard this before: You don’t have to follow your customers everywhere. At SocialMedia.org’s Brands-Only Summit, Brad Walters’ presentation title, “OMG Look! An Emerging Social Media Platform! Hurry, Let’s Jump on It!” explains where…

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WOM Tip #202: Add something fun to everything you give your customers

With a little attention to detail, it doesn’t have to be hard (or expensive) to get your customers to talk about even your most boring stuff. For example, Lowe’s did it with a cardboard box. This box isn’t full of toy airplanes — it’s full of light bulbs. But just by printing cardboard airplane instructions…

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