Tag Archives: help

Video: Why you have to make yourself useful to your customer

Lowe’s Vine videos usually feature at-home DIY projects that you can do without a trip to the store, like turning an empty milk jug into a watering can. Why share tips like these that might prevent people from buying an actual watering can from Lowe’s? Because their Vine strategy is about giving their customers something…

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Let your customers help

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. There are some human truths that, if you allow them to, can dramatically impact your marketing efforts and focus. Human Truth #1: We want to…

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Give these 3 things away for word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You have something fantastic to give away to your customers and fans (and it’s not a sample or swag or a trial version of…

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Random acts of business kindness

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. What have we become? Whether we’re looking at July’s cover of…

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Helping 1,000 people in one year to build a business

This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I’ve long believed that one of the best ways to build your brand (be it personal or corporate) is to focus on the needs of others. If you do that, you earn trust — which is an asset that comes back…

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Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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