Tag Archives: free

WOM Tip #244: More generous is more remarkable

Lots of companies give you gifts to pass on to your friends. In exchange for your referral, your friend might get a discount, a gift card, a free appetizer, whatever. But if you refer a friend to Evernote, they’ll give your friend one year of Evernote Premium for free. A whole year? That’s pretty cool…

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3 ways to earn word of mouth with captive audiences

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] People in airport terminals, waiting rooms, and long lines all have one thing in common: they’re stuck there. But great word of mouth marketers…

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When it’s better to give stuff away for word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] People love talking about getting something for nothing. Unfortunately, you have to make money. So you can’t always give your stuff away — but…

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How free water generated word of mouth

…and shouldn't water be free anyways? The Sheraton Four Points hotel seems to think so. Chris Brogan tells us his story of staying at one while in Tempe, Arizona. He said the room was decent, with a comfortable bed and a hot shower. But what inspired him to blog about the experience? The free water….

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Secrets that create word of mouth

McDonald's is giving away free coffee to customers who know when to go and how to ask for it. The trick (at least in Chicago) is to go on Mondays and specifically ask for a free small coffee. The promotion isn't advertised and instead is being covered by local news sources. And because it's inside…

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