Tag Archives: birthday

WOM Tip #222: Personalization doesn’t have to be complicated

Thoughtful personalization makes your customers feel special — and when they feel special, they tell someone about it. But unfortunately, you might not have the bandwidth or resources to make something unique for each of your customers. The good news is that you don’t have to over think some easy personal touches. For example, Morton’s…

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How Morton’s Steakhouse celebrates your birthday with two simple keepsakes you’ll show a friend

A birthday is a great time to focus on generating word of mouth because, like the bigger holidays, it’s the kind of thing people celebrate in groups. When Morton’s Steakhouse finds out you’re celebrating your birthday with them, they do something special by personalizing your menu and sending you off with a picture in a…

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