Tag Archives: authenticity

WOM Tip #433: Being yourself is remarkable

Stittsworth Meats, a small butcher shop in Minnesota, was amazed to find that their Facebook page was liked by 16,170 — that’s 2,426 more people than the population of their town. After all, their only posts were simple photos of meat, and, as the owner admits, a butcher shop is as far from a techie…

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A simple (but hard) truth that will change your marketing forever

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. It’s about something more than authenticity. It is somewhat amazing that…

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WOMMA and Bazaarvoice team up to establish stronger standards for authentic reviews

Word of mouth is based on trust. This foundation is what separates word of mouth from all other forms of marketing – and it’s this trust that’s so important to protect. That’s why WOMMA and Bazaarvoice’s partnership to develop new industry standards to strengthen the integrity of consumer-generated reviews is so inspiring. From their press release:…

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