Social media case study from Adam Brown of Coca-Cola

BlogWell - How Big Businesses Use Social Media!Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.


As the world’s most iconic brand, Coca-Cola faces the daunting task of connecting their fans around the world from hundreds of different countries and cultures. In his BlogWell Atlanta presentation, “The Creation of Expedition 206,” Coca-Cola’s Group Director of Digital Communications, Adam Brown, took us behind the scenes of how social media is literally taking their brand around the world.

Adam’s presentation covers how they got their fans involved in the development of Expedition 206, how they determined which platforms to use, and how they’re creating content that knows no language or cultural boundaries

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