New section from the updated word of mouth book: Dealing with negative WOM

wombook1In this new section of the book, learn techniques you can use to handle negative word of mouth.

You’ll learn the four defenses against negative WOM, the basic response strategy to negative conversations about you, and how to deal with crackpots, fake reviews, and stealth competitors.

Stay tuned, as in a couple of weeks we’ll cover this section in more depth. In the meantime, see some quick tips for dealing with negative word of mouth by checking out issue #106 of GasPedal’s word of mouth newsletter.

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