Issue #104: How to Get Positive Online Reviews

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Everyone wants positive feedback — make it easy for your customers and clients to show you some love:

1> Ask and encourage
2> Monitor what’s being said
3> Respond but don’t fight

1> Ask and encourage

Just ask for them. Angry people love to post negative reviews — but your fans need to be reminded to post good ones. Ask at the cash register, on the receipt, in an email… everywhere. Let your happy customers know that you need them and they will be there to help.

2> Monitor what’s being said

Over 70% of shoppers read reviews. Make sure that you know what’s being said every day. You don’t need fancy tracking, just do a daily search for your company name and key products, and check in with the major sites that review you.

3> Show your appreciation

Thank your positive reviewers. Put the best ones on your web site and print them out to hang in your store. Thank them by sending a nice email and commenting on their blog. Write a blog post to thank them by name. The more you encourage positive reviews, the more you’ll get.

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