How Chevron is using LinkedIn to target decision makers — live from BlogWell

BlogWellCome to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — all in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

…and you’ll experience a bunch of great case studies, like this one from our BlogWell in San Francisco:

Chevron: Using LinkedIn to Target Decision Makers, presented by Jeordan Legon from GasPedal and SocialMedia.org on Vimeo.

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