This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog.

If you run a professional services firm, these are 10 rules to live by.

Recently, my friend Chris Johnson sent me a terrific email. Chris runs a company called Simplifilm, that makes terrific online videos, explainer videos, and trailers. He did the trailer for my book, “Youtility,” among other things. Chris is really trying to build a special organization at Simplifilm, and he sent me this list of 10 rules that he uses in his company, and he gave me permission to share those with you.

If you run a professional services firm, whether it’s a consulting company like mine or Chris’, an accounting firm, a doctor’s office, if you’re a lawyer, a financial planner, anything along those lines, if you do construction, if you make swimming pools, this will work for you.

1. When something is said to one person, it is said to the whole company. Clients should never have to repeat themselves.

2. Clients should never have to quality control anything. It should be right before the client gets it.

3. The client never has to ask where their project is. They are told proactively where their project is on a daily basis. (Simplifilm is amazing at this)

4. Client communications should always be acknowledged.

5. The client should never have to resend anything.

6. The client’s time is the most valuable resource. Never waste it.

7. Do what’s right for the client and share what’s worked for other clients.

8. Clients need gestures of respect at all times. (I really like this one)

9. Clients never need to hear how hard you’ve worked. Every project should seem effortless.

10. Don’t seek gratitude for work delivered. After all, you’re just doing your job.

email

About Jay Baer

Jay Baer helps businesspeople fundamentally rethink their approach to marketing, resulting in soaring attention, increased sales, and newfound customer loyalty and advocacy. He is a hype-free social media and content strategist and speaker, and author of "Youtility: Why Smart Marketing is About Help not Hype." Jay is the founder of Convince & Convert and host of the Social Pros podcast.

Tags: , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again