Get people talking about your blog content using these simple techniques: 1> Announce new posts through Twitter 2> Connect your blog to Facebook 3> Offer email subscriptions 1> Announce new posts through Twitter Twitter, the micro-blogging platform, is a growing community of talkers that often pass on popular content in the form of “retweets.” You…
newsletter
newsletter
February 10, 2009
Issue #118: Word of mouth for your blog posts
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newsletter
February 3, 2009
Issue #117: Out-of-the-Box Word of Mouth
Focus on these elements to get folks talking about you right out of the box: 1> The box itself 2> Inside the box 3> When it arrives 1> The box itself The best shipping boxes are the ones in which everybody knows where it came from before it’s ever opened. Unique box shapes or graphical…
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newsletter
January 27, 2009
Issue #116: Make Your Site Shareable
Tune-up your website to help your fans talk about you: 1> Make it easy to print 2> Create images to share 3> Give text to copy 1> Make it easy to print When someone hits print from your site, how clean is the printout? Make sure your print style sheets are set up to include…
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newsletter
January 20, 2009
Issue #115: Word of Mouth Before, During and After the Sale
Get people talking about you throughout the sales cycle: 1> Before the sale2> During the sale3> After the sale 1> Before the sale Word of mouth begins long before the sale, so make it easy for your potential customers to talk about you. Give them flyers to take home from the store, samples to play…
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newsletter
January 13, 2009
Issue #114: BtoB Word of Mouth Techniques
Try these BtoB word of mouth techniques to get companies talking about you: 1> Share research2> Host events3> Group interactions 1> Share research Publish research that people will pass around the office. Help spread your work by putting it in a simple PDF, posting it to SlideShare, and prominently encouraging people to pass the content…
newsletter
January 10, 2009
Issue #113: Word of Mouth for a New Product
Learn to get people talking about your new product:1> Get fans involved before the launch2> Get samples in the hands of talkers3> Get tools for talking to early adopters 1> Get fans involved before the launch People love things they help build, so create ways to get your fans involved in the development phases. Give…
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newsletter
October 20, 2008
Issue #112: Coupons That Create Word of Mouth
Learn to turn a simple coupon into a word of mouth generator:1> Coupons for the friend2> Coupons for the office3> Coupons that email well4> Coupons that give status5> Coupons that can’t be used 1> Coupons for the friend Coupons are great. But coupons that customers can give to their friends are better. Every time you…
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newsletter
October 13, 2008
#111: Create Effective Tell-A-Friend Emails
Increase the response rate when someone uses your tell a friend form: 1> Get it opened2> Write great copy3> Remove the creepiness 1> Get it opened Pay attention to the email’s "From" and "Subject" lines. These are what get your message opened. It should always be from the friend, not your company. Think about it……
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