Every once in a while, your talkers need a little something to keep them going. Try feeding them frequent servings of the following: 1> Detailed data 2> Progress reports 3> Company news 1> Detailed data Share all the geeky technical data and product manuals with your talkers. You’ll be surprised at how much of what…
newsletter
newsletter
April 7, 2009
Issue #126: What to feed your talkers
Read More
Comments Off on Issue #126: What to feed your talkers
newsletter
March 31, 2009
Issue #125: Three reasons people talk about you
People engage in word of mouth for three core reasons: 1> The “You” reason 2> The “Me” reason 3> The “Us” reason 1> The “You” reason The “You” reason people talk is all about the stuff: The marketer and the products. People talk because you’re doing or selling something they want to talk about. If…
Negative WOM, newsletter
March 24, 2009
Issue #124: Diluting negative word of mouth
Negative WOM is bound to happen, but here’s what you can do to lessen the impact: 1> Ask happy customers to submit reviews 2> Create positive content 3> Bring the discussions in-house 1> Ask happy customers to submit reviews Odds are you have a ton of happy customers that haven’t considered submitting a review for…
newsletter
March 17, 2009
Issue #123: Three WOM topics you can try today
Here’s a few simple topics you could try right now to get folks talking about you: 1> Special sale 2> Extraordinary customer service 3> Do something silly 1> Special sale One of the easiest topics you can use to get people talking about you is a great sale or a special offer. Get some bonus…
Read More
Comments Off on Issue #123: Three WOM topics you can try today
newsletter
March 10, 2009
Issue #122: Special message from Andy
To all you supergeniuses: I’m sorry for the shamelessly promotional message, but I wanted to invite you and a friend to my Word of Mouth Marketing Crash Course here in Chicago. I teach the class myself. It’s an intense day. There are only 25 seats. You’ll learn how to use word of mouth marketing to…
Read More
Comments Off on Issue #122: Special message from Andy
newsletter
March 3, 2009
Issue #121: Blogs and Email Work Together
Blogs and email were meant to be used together. Remember these points when trying to get people to share and talk about your content: 1> Email is universal 2> Email is shareable 3> Email works offline 1> Email is universal Not everyone is savvy on RSS, but pretty much everyone is comfortable with email. FeedBurner…
Read More
Comments Off on Issue #121: Blogs and Email Work Together
newsletter
February 24, 2009
Issue #120: Keep Your Talkers Happy
Improve your word of mouth by keeping your talkers happy with these basic techniques: 1> Make them feel important 2> Let them help out 3> Keep things fun 1> Make them feel important Keep your talkers happy by making sure they know how important they are. Give them special status, insider information, and the first…
Read More
Comments Off on Issue #120: Keep Your Talkers Happy
newsletter
February 17, 2009
Issue #119: What to Look For in a Great Talker
When identifying your best talkers, look for these characteristics: 1> Talkers you can talk to 2> Talkers with large networks 3> Talkers with authority 1> Talkers you can talk to A talker isn’t much good unless you can reach out to them to support them in spreading your message. Look for talkers who are publicly…
Read More
Comments Off on Issue #119: What to Look For in a Great Talker
Current Openings
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit.
